The concept of building rapport with your customers is age-old, and it is as essential for an online business as it is an on-site business. Customers feel more confident at making purchases from businesses they trust, know and like. You can only obtain referrals and get people give your name along to others if they believe in you. Trust is one of the most valuable foundations when it comes to social media marketing. This is also important for any relationship online.
Perry Belcher has created a concept that revolves around the establishment of trusting relationships between customers and business with the help of social media networks. This idea is called know, like, and trust”. It is about building relationships with customers and getting them to know, like and trust you. For you to have a better understanding about the whole concept, it has been carefully assessed below:
1. Know
Perry Belcher has started his realm in social media marketing with the use of Twitter, a social media platform. Indeed, there are some helpful guides that will reveal the most effective ways to use Twitter. However, it is still advantageous to develop a strategic plan before you begin with your social medial advertising efforts. It is vital you start on the right virtual foot.
First, always have a profile picture of yourself in any social networking profile. It is important that the photograph be smart, but not too smart as to create a psychological barrier. Make use of the entire Twitter characters. In doing so, be sure that you are establishing yourself and not what your business offers. This can greatly help with your goal of creating good connection with your customers. You can see its significant results in time. Also, you may include a link that will divert them to your blog. However, be careful not to link on your sales website.
However, there is one important aspect that is mostly disregarded by company Twitter accounts. They usually forget to greet their followers and send thank you message. If a person follows you on Twitter, it is as if they are extending a hand of friendship. If you won’t accept that, you are being so impolite. Keep in mind that when they follow you, there are no commitments involved as you welcome them because you are free to follow or block them.
2. Like
Perry Belcher defined this as the “courting stage”. This is the time where you interrelate with others once they reply to your tweets, or vice versa. If you happen to be networking on Facebook, and then set up groups about things you are particularly interested and knowledgeable in. This is a great way to introduce yourself to others because it will appear to their timeline.
3. Trust
Trust is established with the use of your blog where you can post the things you are interested in or knowledgeable about, and you can create contents about the things you focus on. Links to this blog should be truncated on both Facebook and Twitter ensuring friends/followers are directed to this site.
On the blog you should have a page promoting different sales and business opportunities which, as the consumers are more trusting of you, will more than likely be clicked on. This is the key and foundation of productivity in social medial advertising.
To wrap it up, social medial marketing can really be helpful. As long as you perform the right procedure, you can make things happen.
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