The notion of creating a good bond with customers is quite old. It is really important for an online company as it is an on-site company. Customers feel more confident at making purchases from businesses they trust, know and like. You can only obtain referrals and get people give your name along to others if they believe in you. Trust is one of the most valuable foundations when it comes to social media marketing. This is also important for any relationship online.
Perry Belcher has created a concept that revolves around the establishment of trusting relationships between customers and business with the help of social media networks. This idea is called know, like, and trust”. This is concerned about establishing rapport with clients and allowing them to know, like and trust your business. To help you better understand the concept, it is evaluated below:
1. Know
Perry Belcher have started his territory in social media advertising with the use of a popular social networking platform. Such platform is actually the Twitter. Even though there are a lot of tips on how to properly use Twitter, you need to create a plan before you start with your marketing endeavors. It is vital you start on the right virtual foot.
The first thing to do is to ensure that you have a good picture for your profile. It is really necessary to ensure that you appear smart. However, you need to make sure that you will not establish a psychological barrier with your photograph. Make use of the entire Twitter characters. In doing so, be sure that you are establishing yourself and not what your business offers. This will contribute to an immediate rapport with your followers. Also, you may include a link that will divert them to your blog. However, be careful not to link on your sales website.
One factor that is often forgotten by corporate Twitter accounts is sending followers a welcome and thank you message. Following a person is like extending a hand of friendship, and it's terribly rude to not shake that hand. You always have the unfollowing and blocking options. This means that there is no any commitment involved in following someone.
2. Like
For Perry Belcher, this is an important phase. This is what he calls “courting period.” This is the time where you interrelate with others once they reply to your tweets, or vice versa. You might be networking on Facebook. In this case, you can come up with groups concerning your interests. This is a great way to introduce yourself to others because it will appear to their timeline.
3. Trust
Trust is built using your blog as this is where you post regularly about things that interest you, as well as the niche content you are focusing on. Links to this blog should be truncated on both Facebook and Twitter ensuring friends/followers are directed to this site.
Never forget to have a page on your site that will market several business and sales opportunities which will be clicked on as your clients begin trusting you. This is the landmark and core of profitability in social media marketing.
Social media advertising can be very efficient; all you have to do is to do the right ways.
