The idea of establish a good relationship with your customers can be considered as ancient, and it is necessary for both online business and on-site business. People are more comfortable buying from people they know, like and trust. You can only obtain referrals and get people give your name along to others if they believe in you. This is solutions to social medial advertising or just any internet relationship.
The idea “know, like, and trust” of Perry Belcher is concerned about establishing such trusting relationships with the use of social networking sites. It is about building relationships with customers and getting them to know, like and trust you. To help you better understand the concept, it is evaluated below:
1. Know
Perry Belcher has started his realm in social media marketing with the use of Twitter, a social media platform. Indeed, there are some helpful guides that will reveal the most effective ways to use Twitter. However, it is still advantageous to develop a strategic plan before you begin with your social medial advertising efforts. If you want to become successful, you need to do it the right way. This is critical to your success.
First, always have a profile picture of yourself in any social networking profile. It is important that the photograph be smart, but not too smart as to create a psychological barrier. Maximize all the Twitter characters available to boost your personal profile and not the product that you are offering. This will bring benefit to the kind of relationship you will have with your clients. It is also recommended that you place a link to your blog and NOT your sales site. One important element that mostly overlooked by business twitter accounts is sending welcome message and message of appreciation to their followers. Following a person is like extending a hand of friendship, and it's terribly rude to not shake that hand. Keep in mind that when they follow you, there are no commitments involved as you welcome them because you are free to follow or block them.
2. Like
Perry Belcher defined this as the “courting stage”. This is the period where you and your followers communicate with each other. This happens when they respond to your tweet and you do the same way. You might be networking on Facebook. In this case, you can come up with groups concerning your interests. This will provide some activity in your Facebook friends' timeline and get them both knowing and liking you through constant interaction.
3. Trust
Trust is built using your blog as this is where you post regularly about things that interest you, as well as the niche content you are focusing on. Curtail links on both Facebook and Twitter to ensure that your friends or followers will be directed to this website.
Never forget to have a page on your site that will market several business and sales opportunities which will be clicked on as your clients begin trusting you. This is the landmark and core of profitability in social media marketing. To wrap it up, social medial marketing can really be helpful. As long as you perform the right procedure, you can make things happen.
