The concept of building rapport with your customers is age-old, and it is as essential for an online business as it is an on-site business. People are more comfortable buying from people they know, like and trust. Trust is one of the most valuable requirements to gain referrals. Customers will pass your name to other people once they know that they can trust you. This is the key to social media marketing, or any online relationship for that matter.
Perry Belcher has created a concept that revolves around the establishment of trusting relationships between customers and business with the help of social media networks. This idea is called know, like, and trust”. It is about building relationships with customers and getting them to know, like and trust you. This concept will be deconstructed and examined below:
1. Know
Perry Belcher has started his realm in social media marketing with the use of Twitter, a social media platform. Even though there are a lot of tips on how to properly use Twitter, you need to create a plan before you start with your marketing endeavors. If you want to become successful, you need to do it the right way. This is critical to your success.
The first thing to do is to ensure that you have a good picture for your profile. It is really necessary to ensure that you appear smart. However, you need to make sure that you will not establish a psychological barrier with your photograph. Make use of the entire Twitter characters. In doing so, be sure that you are establishing yourself and not what your business offers. This will contribute to an immediate rapport with your followers. Also, you may include a link that will divert them to your blog. However, be careful not to link on your sales website.
One factor that is often forgotten by corporate Twitter accounts is sending followers a welcome and thank you message. If a person follows you on Twitter, it is as if they are extending a hand of friendship. If you won’t accept that, you are being so impolite. You always have the unfollowing and blocking options. This means that there is no any commitment involved in following someone.
2. Like
Perry Belcher defined this as the “courting stage”. This is the time where you interrelate with others once they reply to your tweets, or vice versa. You might be networking on Facebook. In this case, you can come up with groups concerning your interests. This is a great way to introduce yourself to others because it will appear to their timeline.
3. Trust
Trust is established with the use of your blog where you can post the things you are interested in or knowledgeable about, and you can create contents about the things you focus on. You need to have links that will divert your friends and followers to your blog. Through this, they can start trusting you.
On the blog you should have a page promoting different sales and business opportunities which, as the consumers are more trusting of you, will more than likely be clicked on. This is something you need to remember about social media marketing. This can help you become even more profitable with your marketing goals.
To wrap it up, social medial marketing can really be helpful. As long as you perform the right procedure, you can make things happen.
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